You probably know that one of the most effective ways to use Twitter to build your business is by directing your followers to another web page so that they can sign up to your mailing list.

There is another great way of promoting your business depending on what type of business you are promoting.

Let’s look at a situation where someone is promoting their restaurant through Twitter and they have built up several hundred followers and Tweet to them on a regular basis offering interesting advice and various recipes etc. They may find that just before they are opening for the evening they are especially quiet  and as it is a rainy evening there is not much chance that people will visit without a booking.

To really take advantage of your Twitter account you really must build up a list of responsive followers but where an earth do you start? This is a question that I have been asked many times over and because it confuses many people they end up not doing anything with their Twitter account and simply give up.

One of the easiest ways I know to get followers is to find someone who is well known in your niche and who already has quite a large following.