The internet is becoming the only way that people get any messages these days. They don’t get things in their mail box at home anymore – it all comes to their internet email inboxes. Internet marketing means that you need to make money by appealing to this new form of messaging.
The way to do that is by putting something in the right inbox so that they will actually read it. There is a fine line between reminding your customers that you exist and inundating them with tons of emails. Crossing the line can be devastating to your business.
The only way that you are going to consistently make money is by getting repeat business. When you make a sale, you can easily keep someone’s email address. You can use this for internet marketing. Let the internet do something for you.
Find a site that makes a great mass email and use it to send all of your past customers an email about a new product or service you have or an upcoming special. More and more people are clicking on emails they get when they can get something in return. Give them a coupon or a reason for checking you out.
You will want to make sure the internet marketing doesn’t go overboard, though. No one wants a bunch of emails everyday. Use the mass emails for good and not evil, otherwise you will lose your customers and then you won’t make money. An email a week is perfectly acceptable, but anything more often than that will leave you sending messages to a junk folder.
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To your Online Success