Having a well-designed and put together website is not enough to garner the sales you want or to persuade people to complete some task, such as filling out a survey. Visitors to your blog are going to want to know they can trust you and what you want to sell them or what task you want them to complete. One way to gain their trust is using testimonials.

Once you have testimonials on your site, what is the best way to make them work harder for you? Try these three steps to make them work harder for you!